Providing business consulting services to startups through Fortune 500 companies with experience in the financial (credit card, gift card, and insurance), retail, and charity industries.

Jeff Kister, President & CEO

With over 30 years experience, Jeff Kister has supported the following:

• New Business Development:
  • Corporate: Created or helped assemble 4-person business teams up to 45-person departments, including establishing visions, missions, and goals; managing personnel; establishing processes and procedures; forecasting and managing budgets; developing reporting; and delivering results
  • Startup: launched one of the first gift card secondary-market companies in 2005. Read about the sites in The New York Times (“Capitalism at work …”) and The Washington Post (“Unwanted Presents Find Homes…“). Partnered with two national and numerous local charities as a professional fundraiser (registered and bonded in all states) to collect donated gift cards for their causes

• New Capability Development: Helped create new credit card capabilities: Frictionless Mobile Credit (prepopulating consumer information to save keystrokes), Driver’s License Account Lookup, and Co-brand Account Lookup

• Data Science: Developed monitoring alerting tool to identify key credit card acquisition and account lookup performance issues, plus instituted issue resolution process that saved over $4 million to the bottom-line

• Performance Optimization:
  • Pioneered reporting for orphaned Account Lookup capability with $5+ billion in credit sales
  • Established a multi-part strategy to optimize Account Lookup performance through integration, search criteria, store and web optimization, plus identified opportunities to improve sales by $300-400 million
  • Supported credit card paperless reporting, forecasting and strategy for over 100 brands

• Customer Marketing: Supported multi-brand Fortune 500 retailer with building a 160 million customer database, campaign strategic plans, budgets, campaign cadence, and cross-selling, plus standardized incremental performance measurement

• Charity Industry: Launched a website to entice consumers to donate gift cards to charities. Pitched program to 47 national charities and landed the March of Dimes Foundation, Operation Smile, plus 25 local charities

• Insurance: Began his career in the actuarial department of a life insurance subsidiary of the Farmers Insurance Group.  Completed three Society of Actuary examinations

• International: Sourced products from China and consulted with a Canadian manufacturer