• Strategy: Optimize campaign plan and cadence to acquire, retain, and grow customer relationships
• Channels: Support web, mobile, store, kiosk
• Search Engine Optimization(SEO): improve ads, keywords, landing pages, devices, etc., to attract the most new customers to your site, plus improve organic ranking
• Email Campaigns: Optimize cadence, image, message, offers, frequency, opt-out, etc., for the best response
• Social: Create relevant content and manage delivery
• Direct Mail: Manage direct mail cadence, segmentation, creatives, offers, etc., to optimize response rates
• A/B Testing: Direct regular A/B testing to identify the most profitable content
• Modeling: Evaluate predictive models to improve response, source demographic overlays, etc.
• Reporting: Create campaign performance visualization in Tableau, MicroStrategy, and MS Office
• Customer Insights: Design customer file health reporting, conduct market basket analysis, benchmark performance, and more
• Privacy: Assist with privacy and consumer data protection